Training

Marketing & Recruitment in International Education - London

In association with:

Event Overview

In an increasingly competitive landscape, colleges and universities are continually looking to boost their international student enrolment and with international student mobility continuing to grow organisations need to ensure they are doing enough to standout before a global student audience. The seminar will cover the following topics:

  • Most effective mediums to boost engagement
  • Trends in key feeder countries
  • Using analytics to boost your marketing efficiency
  • The international student journey; Explore and manage

This special one-day Seminar Event has been designed to explore opportunities in international education where delegates can identify marketing and recruitment techniques to boost International student enquiries and conversions.

Why Attend?

This is a great opportunity to hear from experts and organisations in the field of International Education to gain insights into both practical and strategic solutions to help your organisation maximise recruitment and marketing opportunities.

This event will help:

Heads of international and international managers, marketing managers, heads of development, College deans, college registrars and marketing staff involved in overseas recruitment

Event Details

Date: Tuesday 12th July 2016
Registration: 09:15 - 09:45
Duration: 09:45 - 15:30
Location: University of London
  Room 349 & 350
  Senate House
  Malet Street
  London
  WC1E 7HU
Map:
Closest underground: Russell Square
Nearest train station: Euston
Delegate Rate: £175.00 + VAT* (£210.00) per delegate
(UK NARIC members)
£275.00 + VAT* (£330.00) per delegate
(Non-members)
Booking details: Book your delegate place online

Programme

Registration 09:15 – 09:45
Chair’s Welcome and Introduction 09:45 – 09:50
Marketing Education Internationally
Tim Buttress, UK NARIC
09:50 – 10:30
Blending Data and Creativity to Capture and Convert Your True Customer
Steve Evans, Net Natives
10:30 – 11:15
Morning refreshments 11:15 – 11:30
Join the World Class: Recruiting Independent and Institution-based Learners Globally
Becky Unitt and Lewis McKinnon, University of London (host)
11:30 – 12:15
British Council Agent Training Programmes
Helen Obaje, British Council
12:15 – 13:00
Lunch 13:00 – 13:45
Using analytics to increase online marketing efficiency: techniques to improve enquiry conversion and conversion rates
Neil Pearson, Hot courses
13:45 – 14:30
Case Study: Cost-Effective international student recruitment
Sky Zheng, University of Sunderland
14:30 – 15:15
Closing Remarks 15:15 – 15:30

* VAT is payable within the EU

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